Essential Meta Ads Metrics

A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.
Facebook
Facebook
Grow Profit
Grow Profit
Reduce Acquisition Cost
Reduce Acquisition Cost
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Preview of the template

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CPM (Meta Ads)
$10.20
2%
2%
Was $10.00
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ROAS (Meta Ads)
6.3x
5%
5%
Was 6x
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Spend (Meta Ads)
$21,000
5%
5%
Was $20,000
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CPC (All) (Meta Ads)
$1.45
2.80%
2.80%
Was $1.41
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CTR (All) (Meta Ads)
2.63%
5.20%
5.20%
Was $2.50
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Cost per Purchase (Meta Ads)
$11
10%
10%
Was $10
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Revenue per Click (Meta Ads)
$7.92
1%
1%
Was $7.84
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Cost per Add to Cart (Meta Ads)
$1.98
10%
10%
Was $1.80
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Average Purchase Value (Meta Ads)
$137
5.40%
5.40%
Was $130
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Order Rate (Link Clicks) (Meta Ads)
4.08%
2%
2%
Was 4%
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Cost per Initiate Checkout (Meta Ads)
$3.15
14.10%
14.10%
Was $2.76
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Website Purchases Conversion Value (Meta Ads)
$157,500
5%
5%
Was $150,000

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