Essential Meta Ads Metrics
A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.
Facebook
Grow Profit
Reduce Acquisition Cost
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CPM (Meta Ads)
$10.20
2%
2%
Was $10.00
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ROAS (Meta Ads)
6.3x
5%
5%
Was 6x
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Spend (Meta Ads)
$21,000
5%
5%
Was $20,000
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CPC (All) (Meta Ads)
$1.45
2.80%
2.80%
Was $1.41
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CTR (All) (Meta Ads)
2.63%
5.20%
5.20%
Was $2.50
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Cost per Purchase (Meta Ads)
$11
10%
10%
Was $10
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Revenue per Click (Meta Ads)
$7.92
1%
1%
Was $7.84
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Cost per Add to Cart (Meta Ads)
$1.98
10%
10%
Was $1.80
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Average Purchase Value (Meta Ads)
$137
5.40%
5.40%
Was $130
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Order Rate (Link Clicks) (Meta Ads)
4.08%
2%
2%
Was 4%
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Cost per Initiate Checkout (Meta Ads)
$3.15
14.10%
14.10%
Was $2.76
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Website Purchases Conversion Value (Meta Ads)
$157,500
5%
5%
Was $150,000
Andrew Jennings![]()
Andrew Jennings
Rok Hladnik![]()
Rok Hladnik
Kaleigh Moore![]()
Kaleigh Moore
Google Analytics![]()
Google Analytics
Moiz Ali![]()
Moiz Ali
Shopify Team

Shopify Team
Thomas Kerleguer![]()
Thomas Kerleguer
Taylor Holiday![]()
Taylor Holiday
Chase Dimond![]()
Chase Dimond
Alex Greifeld![]()
Alex Greifeld
Amazon![]()
Amazon
Tiktok![]()
Tiktok
Shopify![]()
Shopify
Improve Conversion
Improve Conversion
Klaviyo![]()
Klaviyo
Meta![]()
Meta
Google![]()
Google
Facebook![]()
Facebook
Grow Profit![]()
Grow Profit
Nik Sharma![]()
Nik Sharma
Increase LTV![]()
Increase LTV
Reduce Acquisition Cost![]()
Reduce Acquisition Cost