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Essential Meta Ads Metrics

A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.
Facebook
Facebook
Grow Profit
Grow Profit
Reduce Acquisition Cost
Reduce Acquisition Cost
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Use this template

Preview of the template

Add target
CPM (Meta Ads)
$10.20
2%
2%
Was $10.00
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ROAS (Meta Ads)
6.3x
5%
5%
Was 6x
Add target
Spend (Meta Ads)
$21,000
5%
5%
Was $20,000
Add target
CPC (All) (Meta Ads)
$1.45
2.80%
2.80%
Was $1.41
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CTR (All) (Meta Ads)
2.63%
5.20%
5.20%
Was $2.50
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Cost per Purchase (Meta Ads)
$11
10%
10%
Was $10
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Revenue per Click (Meta Ads)
$7.92
1%
1%
Was $7.84
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Cost per Add to Cart (Meta Ads)
$1.98
10%
10%
Was $1.80
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Average Purchase Value (Meta Ads)
$137
5.40%
5.40%
Was $130
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Order Rate (Link Clicks) (Meta Ads)
4.08%
2%
2%
Was 4%
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Cost per Initiate Checkout (Meta Ads)
$3.15
14.10%
14.10%
Was $2.76
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Website Purchases Conversion Value (Meta Ads)
$157,500
5%
5%
Was $150,000

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