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Essential Meta Ads Metrics
A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.
Facebook
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Preview of the template
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CPM (Meta Ads)
$10.20
2%
2%
Was $10.00
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ROAS (Meta Ads)
6.3x
5%
5%
Was 6x
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Spend (Meta Ads)
$21,000
5%
5%
Was $20,000
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CPC (All) (Meta Ads)
$1.45
2.80%
2.80%
Was $1.41
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CTR (All) (Meta Ads)
2.63%
5.20%
5.20%
Was $2.50
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Cost per Purchase (Meta Ads)
$11
10%
10%
Was $10
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Revenue per Click (Meta Ads)
$7.92
1%
1%
Was $7.84
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Cost per Add to Cart (Meta Ads)
$1.98
10%
10%
Was $1.80
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Average Purchase Value (Meta Ads)
$137
5.40%
5.40%
Was $130
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Order Rate (Link Clicks) (Meta Ads)
4.08%
2%
2%
Was 4%
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Cost per Initiate Checkout (Meta Ads)
$3.15
14.10%
14.10%
Was $2.76
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Website Purchases Conversion Value (Meta Ads)
$157,500
5%
5%
Was $150,000
Andrew Jennings![]()
Andrew Jennings
Rok Hladnik![]()
Rok Hladnik
Kaleigh Moore![]()
Kaleigh Moore
Google Analytics![]()
Google Analytics
Moiz Ali![]()
Moiz Ali
Shopify Team

Shopify Team
Thomas Kerleguer![]()
Thomas Kerleguer
Taylor Holiday![]()
Taylor Holiday
Chase Dimond![]()
Chase Dimond
Alex Greifeld![]()
Alex Greifeld
Amazon![]()
Amazon
Tiktok![]()
Tiktok
Shopify![]()
Shopify
Improve Conversion
Improve Conversion
Klaviyo![]()
Klaviyo
Meta![]()
Meta
Google![]()
Google
Facebook![]()
Facebook
Grow Profit![]()
Grow Profit
Nik Sharma![]()
Nik Sharma
Increase LTV![]()
Increase LTV
Reduce Acquisition Cost![]()
Reduce Acquisition Cost