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Precise first-party attribution with server side tracking.

Conversion Enhancers

Supercharge your ROAS by 20% with CAPI.

New releases

Ask Polar: Your Built-In Powered Data Analyst

Creative Studio: Meta & TikTok Creative Ad Reporting

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Ideal for

Spotlight

Profit-Driven Marketing: Align every campaign with bottom-line impact.

Solutions

Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Optimize Customer Acquisition

Spend smarter, grow faster. Polar helps you clearly see what’s driving your sales, so you can lower acquisition costs and boost profitability.

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

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See how Modular Closets enriched its Browse Abandonment flows and boosted revenue by 54%

See how Safe and Vault Store increased its Meta Add to Cart Event Match Quality by 34%

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Platform

BI Platform

Put your data to work

First-Party Attribution

Precise first-party attribution with server side tracking.

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20%

Klaviyo Flows Enricher

Turn missed abandoned shoppers into net new sales

New releases

Ask Polar: Your own built-in AI data analyst

Increase your Klaviyo abandonment flow revenues with first-party data

Solutions

Ideal for

Spotlight

Causal Lift Attribution: Measure the incremental impact of marketing spend

YOUR GOALS

Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

Automate your Reporting

Unlock 4h every week and never download CSV again

Resources

Top case studies

See how Joseph Joseph de-risked a new TOFU strategy with Causal Lift

See how a retail veteran turned agency founder uses Polar to drive profit-first growth for ecommerce brands

See how The Feed ran an incrementality test to optimize brand search efficiency

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Facebook

Reduce Acquisition Cost

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Essential Meta Ads Metrics

A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.

Facebook

Grow Profit

Reduce Acquisition Cost

Use this template

Preview of the template

Add target

CPM (Meta Ads)

$10.20

Was $10.00

Add target

ROAS (Meta Ads)

6.3x

Was 6x

Add target

Spend (Meta Ads)

$21,000

Was $20,000

Add target

CPC (All) (Meta Ads)

$1.45

2.80%

Was $1.41

Add target

CTR (All) (Meta Ads)

2.63%

5.20%

Was $2.50

Add target

Cost per Purchase (Meta Ads)

$11

10%

Was $10

Add target

Revenue per Click (Meta Ads)

$7.92

Was $7.84

Add target

Cost per Add to Cart (Meta Ads)

$1.98

10%

Was $1.80

Add target

Average Purchase Value (Meta Ads)

$137

5.40%

Was $130

Add target

Order Rate (Link Clicks) (Meta Ads)

4.08%

Was 4%

Add target

Cost per Initiate Checkout (Meta Ads)

$3.15

14.10%

Was $2.76

Add target

Website Purchases Conversion Value (Meta Ads)

$157,500

Was $150,000

Other templates

More templates

Manage your ad spend with Alex Greifeld

Alex Greifeld

Reduce Acquisition Cost

Grow Profit

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Explore template

Essential Google Ads Metrics

Google

See how your ads are doing. From costs to clicks and everything in between, we've got a simple yet professional snapshot of your ad performance.

Explore template

Essential Tiktok Ads Metrics

Tiktok

Grow Profit

Improve Conversion

The TikTok Ads Essential KPIs blueprint measures key metrics like Spend, Cost per Conversion, Conversions, CPC, CPM, CTR, and Order Rate to evaluate ad performance on the TikTok platform.

Explore template

Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings

Grow Profit

Shopify

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.

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All-in-One Scorecard by Rok from Flat Circle Agency

Rok Hladnik

Reduce Acquisition Cost

Shopify

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

Explore template

D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Kaleigh Moore

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.

Explore template

Andrew Jennings

Rok Hladnik

Kaleigh Moore