Essential Google Ads Metrics

Understand your performance and allocate your marketing spend

Optimize Customer Acquisition

Spend smarter, grow faster. Polar helps you clearly see what’s driving your sales, so you can lower acquisition costs and boost profitability.

The most robust views on retention and repeat orders for Shopify stores

Advanced reports on Product Analytics and POS/Staff performance for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

Automate your Reporting

Unlock 4h every week and never download CSV again

Build sustainable growth with profit-driven marketing calculated at the contribution margin level

Resources

Ressources

Top case studies

See how Modular Closets enriched its Browse Abandonment flows and boosted revenue by 54%

See how Safe and Vault Store increased its Meta Add to Cart Event Match Quality by 34%

Pricing

Start free trial

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AI for Klaviyo

Overview

Case studies

FAQs

CASE STUDIES

Dôen generated $1.8m with Polar in Q4 2024 with AI

Organic Olivia generated $45k in 3 weeks

Commerce Intelligence

Platform

Data Integrations

Custom Analytics

Firsty-party Attribution

AI-Data Analyst

Data Activations

Feature spotlight

A map of the USA with counties coloured according to whether they are exposed to Meta or not. Also a table of results showing counties exposed to Meta had a 4% increase in sales compared to the baseline.

Incrementality testing: run geo-lifts to measure the true impact of a campaign

Solution

Understand your performance and allocate your marketing spend

The most robust views on retention and repeat orders for Shopify stores

Advanced reports on Product Analytics and POS/Staff performance for Shopify

Build sustainable growth with profit-driven marketing calculated at the contribution margin level

Platform

BI Platform

Put your data to work

First-Party Attribution

Precise first-party attribution with server side tracking.

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20%

Klaviyo Flows Enricher

Turn missed abandoned shoppers into net new sales

New releases

Ask Polar: Your own built-in AI data analyst

Increase your Klaviyo abandonment flow revenues with first-party data

Solutions

Ideal for

Spotlight

Causal Lift Attribution: Measure the incremental impact of marketing spend

YOUR GOALS

Understand your performance and allocate your marketing spend

The most robust views on retention and repeat orders for Shopify stores

Advanced reports on Product Analytics and POS/Staff performance for Shopify

Build sustainable growth with profit-driven marketing calculated at the contribution margin level

Resources

Top case studies

See how Konges Sløjd uncovered the true cost of Meta ads with Causal Lift

See how Vervaunt used Polar to help a brand scale ad spend to £113,000 in a single day

See how The Email Experience manages 30+ client accounts with Polar Workspaces

Book a demo

AI for Klaviyo

Overview

Case studies

FAQs

CASE STUDIES

Dôen generated $1.8m with Polar in Q4 2024 with AI

Organic Olivia generated $45k in 3 weeks

Commerce Intelligence

Platform

Data Integrations

Custom Analytics

Firsty-party Attribution

AI-Data Analyst

Data Activations

Feature spotlight

Incrementality testing: run geo-lifts to measure the true impact of a campaign

Solution

Understand your performance and allocate your marketing spend

The most robust views on retention and repeat orders for Shopify stores

Advanced reports on Product Analytics and POS/Staff performance for Shopify

Build sustainable growth with profit-driven marketing calculated at the contribution margin level

Platform

Products

Insights

Business Intelligence

Turn analytics, alerts, and reporting into business decisions

Incrementality Testing

Validate which marketing efforts actually drive sales

Data activations

Klaviyo Audiences

Capture lost audiences Klaviyo can't track

Advertising Signals

Send conversion events to Meta and Google Ads

AI agents

Email Marketer

Automatically build, test, and optimize campaigns from your Klaviyo library

Core Platform

Connectors

1-click integrations for all major platforms

Data warehouse

Your own Snowflake.com instance

Semantic Layer

Hundreds of pre-built metrics and dimensions

First-party pixel

Lifetime ID and cross-device tracking

New releases

Personas: Segment your best customers effortlessly

Solutions

By Business Type

By Goal

Pinpoint return to grow margins

Reduce Acquisition Costs

Spend less to acquire more

Increase Retention and LTV

Drive loyalty and scale profitably

Consolidate Reporting

Align teams and move faster

Improve Merchendasing

Back bestsellers and drop dead weight

Drive Creative Returns

Spot top ads and refine every asset

Agencies

Pricing

Resources

Blog

Unpack insights and build smarter strategies

Benchmarks

Compare key metrics across 2,700+ Polar Brands

Help Center

Find answers to master the platform

Case Studies

See how top brands drive results with Polar

Expert Templates

Use proven KPIs from top ecommerce leaders

Book a demo

Google

Conversion Rate Optimization

Back to templates

Essential Google Ads Metrics

See how your ads are doing. From costs to clicks and everything in between, we've got a simple yet professional snapshot of your ad performance.

Google

Use this template

Preview of the template

Add target

CPC (Google Ads)

$1.58

5.30%

Was $1.50

Add target

CPM (Google Ads)

$10

6.30%

Was $9.41

Add target

CTR (Google Ads)

2.60%

Was $2.50

Add target

Cost (Google Ads)

$48,500

3.20%

Was $47,000

Add target

Clicks (Google Ads)

$20,800

Was $20,000

Add target

ROAS (All) (Google Ads)

6.24x

Was 6x

Add target

Impressions (Google Ads)

2,100,000

Was 2,000,000

Add target

Conversion Value (All) (Google Ads)

$330,000

10%

Was $300,000

Add target

Revenue per Click (All) (Google Ads)

$7.65

Was $7.50

Add target

Cost per Conversion (All) (Google Ads)

$19

5.60%

Was $18

Add target

Revenue per Impression (All) (Google Ads)

$0.15

Was $0.15

Other templates

More templates

Improve Conversion

Turn visitors into happy customers by fixing leaks in your funnel.

Increase LTV

Manage your ad spend with Alex Greifeld

Alex Greifeld

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Essential Meta Ads Metrics

Facebook

A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.

Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.

Shopify

All-in-One Scorecard by Rok from Flat Circle Agency

Rok Hladnik

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

Shopify

D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Kaleigh Moore

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.