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Essential Tiktok Ads Metrics

The TikTok Ads Essential KPIs blueprint measures key metrics like Spend, Cost per Conversion, Conversions, CPC, CPM, CTR, and Order Rate to evaluate ad performance on the TikTok platform.
Tiktok
Tiktok
Grow Profit
Grow Profit
Improve Conversion
Improve Conversion
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ROAS (Tiktok Ads)
4.57x
5.80%
5.80%
Was 4.32x
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Spend (Tiktok Ads)
$19,947
3.10%
3.10%
Was $19,347
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Order Rate (Tiktok Ads)
1.83%
2.80%
2.80%
Was $1.78
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Conversions (Tiktok Ads)
1,344
3.90%
3.90%
Was 1,293
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Conversion Value (Tiktok Ads)
$128,628
7%
7%
Was $120,304
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Cost per Conversion (Tiktok Ads)
$25
8.70%
8.70%
Was $23
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CTR (Click Through Rate) (Tiktok Ads)
0.95%
6.70%
6.70%
Was 0.89%
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CPC (Cost per Click) (Tiktok Ads)
$1.24
1.60%
1.60%
Was $1.22
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CPM (Cost per 1000 Impressions) (Tiktok Ads)
$7.42
3.10%
3.10%
Was $7.20

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