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Manage your ad spend with Alex Greifeld
Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith
Alex Greifeld
Reduce Acquisition Cost
Grow Profit
Description
This blueprint, called "Manage your ad spend with Alex Greifeld," offers a structured approach to handle advertising spend efficiently and profitably. At its core, it emphasizes daily monitoring of ad expenditures and customer orders.
Read more in the original Twitter thread.
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/64f9ee7760446c68adfb6436_Alex%20Greifeld.gif)
Why it's important
The blueprint allows businesses to set a clear benchmark for profitability with its CAC:AOV ratio. This KPI is a quick litmus test to understand whether the business is profitable from the first order or not.
How to improve them
Regular scrutiny of the 7-day average CAC:AOV ratio is crucial. If the numbers are off-target for 4-7 days in a row, it's time to reassess. This could involve cutting down on ad spend or revisiting any recent changes that might have affected performance.
Preview of the template
Add target
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c0ada15735bfe096ae7_Google%20Ads%403x.webp)
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c60013c5dbea90d1226_Meta%403x.webp)
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840cd7058da26d6014546c_Snapchat%403x.webp)
Total Marketing Spend (Blended)
$853,100
3%
3%
Was $828,600
Add target
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
New Customers Orders (Shopify)
12,795.12
4%
4%
Was 12,303.00
Add target
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
Repeat Customer Orders (Shopify)
$130.61
2.80%
2.80%
Was $127.00
Add target
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
New Sales (Shopify)
$12,408.02
3.10%
3.10%
Was $12,034
Add target
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
Repeat Sales (Shopify)
$143.17
3%
3%
Was $139
Add target
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c60013c5dbea90d1226_Meta%403x.webp)
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c0ada15735bfe096ae7_Google%20Ads%403x.webp)
CAC:AOV ratio (Blended)
11.92
8.40%
8.40%
Was $11
Andrew Jennings![]()
Andrew Jennings
Rok Hladnik![]()
Rok Hladnik
Kaleigh Moore![]()
Kaleigh Moore
Google Analytics![]()
Google Analytics
Moiz Ali![]()
Moiz Ali
Shopify Team![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/64f9f9528ebc0150055c725f_shopify.png)
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/64f9f9528ebc0150055c725f_shopify.png)
Shopify Team
Thomas Kerleguer![]()
Thomas Kerleguer
Taylor Holiday![]()
Taylor Holiday
Chase Dimond![]()
Chase Dimond
Alex Greifeld![]()
Alex Greifeld
Amazon![]()
Amazon
Tiktok![]()
Tiktok
Shopify![]()
Shopify
Improve Conversion![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/64df56c8214dc17b53e3efd2_idea.svg)
Improve Conversion
Klaviyo![]()
Klaviyo
Meta![]()
Meta
Google![]()
Google
Facebook![]()
Facebook
Grow Profit![]()
Grow Profit
Nik Sharma![]()
Nik Sharma
Increase LTV![]()
Increase LTV
Reduce Acquisition Cost![]()
Reduce Acquisition Cost