Manage your ad spend with Alex Greifeld

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith
Alex Greifeld
Alex Greifeld
Reduce Acquisition Cost
Reduce Acquisition Cost
Grow Profit
Grow Profit
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Description

This blueprint, called "Manage your ad spend with Alex Greifeld," offers a structured approach to handle advertising spend efficiently and profitably. At its core, it emphasizes daily monitoring of ad expenditures and customer orders.

Read more in the original Twitter thread.

Why it's important

The blueprint allows businesses to set a clear benchmark for profitability with its CAC:AOV ratio. This KPI is a quick litmus test to understand whether the business is profitable from the first order or not.

How to improve them

Regular scrutiny of the 7-day average CAC:AOV ratio is crucial. If the numbers are off-target for 4-7 days in a row, it's time to reassess. This could involve cutting down on ad spend or revisiting any recent changes that might have affected performance.

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Preview of the template

Add target
Total Marketing Spend (Blended)
$853,100
3%
3%
Was $828,600
Add target
New Customers Orders (Shopify)
12,795.12
4%
4%
Was 12,303.00
Add target
Repeat Customer Orders (Shopify)
$130.61
2.80%
2.80%
Was $127.00
Add target
New Sales (Shopify)
$12,408.02
3.10%
3.10%
Was $12,034
Add target
Repeat Sales (Shopify)
$143.17
3%
3%
Was $139
Add target
CAC:AOV ratio (Blended)
11.92
8.40%
8.40%
Was $11

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