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Manage your ad spend with Alex Greifeld

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith
Alex Greifeld
Alex Greifeld
Reduce Acquisition Cost
Reduce Acquisition Cost
Grow Profit
Grow Profit
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Description

This blueprint, called "Manage your ad spend with Alex Greifeld," offers a structured approach to handle advertising spend efficiently and profitably. At its core, it emphasizes daily monitoring of ad expenditures and customer orders.
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Read more in the original Twitter thread.

Why it's important

The blueprint allows businesses to set a clear benchmark for profitability with its CAC:AOV ratio. This KPI is a quick litmus test to understand whether the business is profitable from the first order or not.

How to improve them

Regular scrutiny of the 7-day average CAC:AOV ratio is crucial. If the numbers are off-target for 4-7 days in a row, it's time to reassess. This could involve cutting down on ad spend or revisiting any recent changes that might have affected performance.

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Preview of the template

Add target
Total Marketing Spend (Blended)
$853,100
3%
3%
Was $828,600
Add target
New Customers Orders (Shopify)
12,795.12
4%
4%
Was 12,303.00
Add target
Repeat Customer Orders (Shopify)
$130.61
2.80%
2.80%
Was $127.00
Add target
New Sales (Shopify)
$12,408.02
3.10%
3.10%
Was $12,034
Add target
Repeat Sales (Shopify)
$143.17
3%
3%
Was $139
Add target
CAC:AOV ratio (Blended)
11.92
8.40%
8.40%
Was $11

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