Nik Sharma’s top marketing metrics
Description
For Nik, it’s all about ROAS and Spend. Other metrics like CTR, CPM, CPC might be interesting, but they don’t correlate with ROAS. After all, what use is a low CPM if the traffic is garbage? Read Savannah’s explanation here. Instead, set a target ROAS range (you can check Polar’s latest benchmarks here) and then dive deeper with this custom report. In Savannah’s words: “The ads with the highest spend within my target ROAS range are the best performing ads. Period.”
Read more in the original blog post.
Why it's important
Understanding ROAS and Spend metrics is non-negotiable for ecommerce managers. It's a concrete measure of your marketing investment's return, essentially telling you how much you earn for every dollar spent on advertising. The Spend metric complements ROAS by giving you a bird's-eye view of your overall advertising budget, making sure you're not blindly pouring money into campaigns without seeing a return.
How to improve it
- Set a Target ROAS Range
- Monitor Ad Performance
- Adjust Budget Allocation
- Optimize Ad Content
- Set Spend Alerts
Preview of the template
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