Brand and Content Health by Kaleigh Moore

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.
Improve Conversion
Improve Conversion
Google Analytics
Google Analytics
Kaleigh Moore
Kaleigh Moore
Use this template

Drawing from her years of eCommerce and content creation expertise, Kaleigh Moore’s template offers a comprehensive framework for any D2C brand seeking to improve their online performance and customer engagement.

These metrics serve as a health check for your website and marketing strategies. Engaged Sessions and Brand Sessions specifically reveal the quality of your traffic and the impact of your organic efforts. Conversion rates measure your efficiency in turning traffic into sales. The New and Repeat Customer metrics gauge your skill in customer acquisition and retention.

Actionable Insights

Low Engaged Session Rates signal a need to improve content to act on these insights, while declines in Brand Sessions call for a reassessment of marketing strategy. Poor conversion rates suggest it's time to optimize the customer journey.


Use this template

Preview of the template

Add target
Sessions
120,000
20%
20%
Was 100,000
Add target
Engaged Sessions
85,123
17%
17%
Was 78,546
Add target
% Engaged Sessions (GA4)
47%
2.20%
2.20%
Was 46%
Add target
Brand Sessions
45,123
-12%
-12%
Was 51,421
Add target
Desktop Engaged Sessions
16,101
10%
10%
Was 15,121
Add target
Mobile Engaged Sessions
78,101
33%
33%
Was 45,122
Add target
New Conversion Rate (GA4)
3.06%
2%
2%
Was 3%
Add target
Repeat Conversion Rate (GA4)
5.15%
3%
3%
Was 5%
Add target
Shopify Conversion Rate (Blended)
2.58%
3.20%
3.20%
Was $2.50
Add target
New Customers (Shopify)
2,140
7%
7%
Was 2,000
Add target
Repeat Customers (Shopify)
12,795.12
4%
4%
Was 12,303.00

Other templates

More templates
Andrew Jennings
Andrew Jennings
Rok Hladnik
Rok Hladnik
Kaleigh Moore
Kaleigh Moore
Google Analytics
Google Analytics
Moiz Ali
Moiz Ali
Shopify Team
Shopify Team
Thomas Kerleguer
Thomas Kerleguer
Taylor Holiday
Taylor Holiday
Chase Dimond
Chase Dimond
Alex Greifeld
Alex Greifeld
Amazon
Amazon
Tiktok
Tiktok
Shopify
Shopify
Improve Conversion
Improve Conversion
Klaviyo
Klaviyo
Meta
Meta
Google
Google
Facebook
Facebook
Grow Profit
Grow Profit
Nik Sharma
Nik Sharma
Increase LTV
Increase LTV
Reduce Acquisition Cost
Reduce Acquisition Cost