All-in-One Scorecard by Rok from Flat Circle Agency

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.
Rok Hladnik
Rok Hladnik
Reduce Acquisition Cost
Reduce Acquisition Cost
Shopify
Shopify
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If you've got an eCommerce store and you're not sure what you should be looking at, this All-in-One Scorecard bu Rok Hladnik is your essential toolkit.

Why You Need this Scorecard

We live in a multi-channel world. You've got Facebook, Google, TikTok, Snapchat, and Pinterest, all vying for your advertising dollars. The problem? Each platform has its own set of metrics, its own language. How do you make sense of it all? Enter the All-in-One Scorecard. Tailored to cover metrics across multiple platforms, this scorecard eliminates the guesswork and gives you a unified view of your performance.

How It Aligns with Flat Circle

Flat Circle is an agency that's all about business scalability. They prioritize performance-driven data and precise audience building. This scorecard is an extension of that philosophy. It gives you the metrics that are crucial for scalable, sustainable growth, without the fluff.

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Preview of the template

Add target
Blended ROAS (MER)
$4.33
11.90%
11.90%
Was $3.87
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Ad Spend
$926,500
5%
5%
Was $882,000
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AOV (Shopify)
$135
3.80%
3.80%
Was $130
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Total Orders (Shopify)
12,600.00
5%
5%
Was 12,000.00
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Total Sales (Blended)
$7,779,292
8%
8%
Was $7,203,049
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Net Sales (Shopify)
$4,994,880
4.80%
4.80%
Was $4,768,300
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Spend (Meta Ads)
$21,000
5%
5%
Was $20,000
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ROAS (Meta Ads)
6.3x
5%
5%
Was 6x
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Cost (Google Ads)
$48,500
3.20%
3.20%
Was $47,000
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ROAS (All) (Google Ads)
6.24x
4%
4%
Was 6x
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Spend (Tiktok Ads)
$19,947
3.10%
3.10%
Was $19,347
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Conversions (Tiktok Ads)
1,344
3.90%
3.90%
Was 1,293
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ROAS (Tiktok Ads)
4.57x
5.80%
5.80%
Was 4.32x
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Spend (Pinterest Ads)
$20k
10%
10%
Was $18k
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ROAS (Pinterest Ads)
7.4x
16%
16%
Was 6.3x
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Spend (Snap Ads)
$43455
10%
10%
Was $41222
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ROAS (Snap Ads)
3.3x
33%
33%
Was 2.5x
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Campaign Revenues
1298819
75%
75%
Was 744187
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Flow Revenues
$1206855
25%
25%
Was $966827

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