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Essential Key Performance Indicators by Thomas Kerleguer
Description
Explore beyond the usual with Thomas's e-commerce tips. Apart from the usual 12 indicators, there's the Contribution Margin. Simply put, it's what you earn from sales after taking away direct costs. It gives a clear picture of how much you're really making from each sale. Dive into this and other insights with Thomas to get a better handle on your e-commerce game.
Read more in the original LinkedIn post.

Why it's important
Monitoring KPIs like those highlighted by Thomas Kerleguer is essential for understanding your ecommerce business's health. They offer insights into profitability, customer acquisition efficiency, and marketing effectiveness. Simply put, they are the navigational tools that guide your business decisions.
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