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LTV & Retention
Is retention going up or down? Check these comparisons and then head over to the cohort analysis table to see how things are evolving.
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LTV (Shopify)
$520
4%
4%
Was $500
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Total Customers (Shopify)
10,880
8.80%
8.80%
Was 10,000
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Average Order Value (Blended)
$124
3.30%
3.30%
Was $120
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Total Sales (Blended)
$7,779,292
8%
8%
Was $7,203,049
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New Customers Orders (Shopify)
12,795.12
4%
4%
Was 12,303.00
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New Customer % (Shopify)
30%
0%
0%
Was 30%
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New AOV (Shopify)
$116
5.50%
5.50%
Was $110
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New Sales (Shopify)
$12,408.02
3.10%
3.10%
Was $12,034
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Repeat Customer Orders (Shopify)
$130.61
2.80%
2.80%
Was $127.00
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Repeat Customers % (Shopify)
8%
14.29%
14.29%
Was 7%
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Repeat AOV (Shopify)
$133
2.30%
2.30%
Was $130
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Repeat Sales (Shopify)
$143.17
3%
3%
Was $139
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30 Days LTV (Shopify)
$690
15%
15%
Was $600
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90 Days LTV (Shopify)
$696
7.10%
7.10%
Was $650
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180 Days LTV (Shopify)
$715
10%
10%
Was $650
Andrew Jennings![]()
Andrew Jennings
Rok Hladnik![]()
Rok Hladnik
Kaleigh Moore![]()
Kaleigh Moore
Google Analytics![]()
Google Analytics
Moiz Ali![]()
Moiz Ali
Shopify Team

Shopify Team
Thomas Kerleguer![]()
Thomas Kerleguer
Taylor Holiday![]()
Taylor Holiday
Chase Dimond![]()
Chase Dimond
Alex Greifeld![]()
Alex Greifeld
Amazon![]()
Amazon
Tiktok![]()
Tiktok
Shopify![]()
Shopify
Improve Conversion
Improve Conversion
Klaviyo![]()
Klaviyo
Meta![]()
Meta
Google![]()
Google
Facebook![]()
Facebook
Grow Profit![]()
Grow Profit
Nik Sharma![]()
Nik Sharma
Increase LTV![]()
Increase LTV
Reduce Acquisition Cost![]()
Reduce Acquisition Cost