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Profitability 101

Keep an eye on the bottom line. These metrics all contribute, and it’s good to review them weekly to spot any trends that might start affecting profitability.
Shopify
Shopify
Grow Profit
Grow Profit
Improve Conversion
Improve Conversion
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Use this template

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Net Sales (Shopify)
$4,994,880
4.80%
4.80%
Was $4,768,300
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Total Marketing Spend (Blended)
$853,100
3%
3%
Was $828,600
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POAS (Blended)
5.15x
3%
3%
Was 5x
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Gross Margin (net of expenses) Shopify
$2,625,000
5%
5%
Was $2,500,000
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Gross Profit (net of expenses) Shopify
$1,605,000
7%
7%
Was $1,500,000
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CM1 (Shopify)
$3,000,000
Was
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CM1 % (Shopify)
57%
5%
5%
Was 54.28%
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COGS (Shopify)
$4,120,000
3%
3%
Was $4,000,000
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Returns (Shopify)
12,795.12
4%
4%
Was 12,303.00
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Discounts (Blended)
$204,000
2%
2%
Was $200,000
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Expenses (Shopify)
$1,530,000
2%
2%
Was $1,500,000

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