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Profitability 101
Keep an eye on the bottom line. These metrics all contribute, and it’s good to review them weekly to spot any trends that might start affecting profitability.
Shopify
Grow Profit
Improve Conversion
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Net Sales (Shopify)
$4,994,880
4.80%
4.80%
Was $4,768,300
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Total Marketing Spend (Blended)
$853,100
3%
3%
Was $828,600
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.png)
POAS (Blended)
5.15x
3%
3%
Was 5x
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.png)
Gross Margin (net of expenses) Shopify
$2,625,000
5%
5%
Was $2,500,000
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.png)
Gross Profit (net of expenses) Shopify
$1,605,000
7%
7%
Was $1,500,000
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CM1 (Shopify)
$3,000,000
Was
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.png)
CM1 % (Shopify)
57%
5%
5%
Was 54.28%
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.png)
COGS (Shopify)
$4,120,000
3%
3%
Was $4,000,000
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Returns (Shopify)
12,795.12
4%
4%
Was 12,303.00
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.png)
Discounts (Blended)
$204,000
2%
2%
Was $200,000
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.png)
Expenses (Shopify)
$1,530,000
2%
2%
Was $1,500,000
Andrew Jennings![]()
Andrew Jennings
Rok Hladnik![]()
Rok Hladnik
Kaleigh Moore![]()
Kaleigh Moore
Google Analytics![]()
Google Analytics
Moiz Ali![]()
Moiz Ali
Shopify Team

Shopify Team
Thomas Kerleguer![]()
Thomas Kerleguer
Taylor Holiday![]()
Taylor Holiday
Chase Dimond![]()
Chase Dimond
Alex Greifeld![]()
Alex Greifeld
Amazon![]()
Amazon
Tiktok![]()
Tiktok
Shopify![]()
Shopify
Improve Conversion
Improve Conversion
Klaviyo![]()
Klaviyo
Meta![]()
Meta
Google![]()
Google
Facebook![]()
Facebook
Grow Profit![]()
Grow Profit
Nik Sharma![]()
Nik Sharma
Increase LTV![]()
Increase LTV
Reduce Acquisition Cost![]()
Reduce Acquisition Cost