Trusted by 2,700+ brands
%201.svg)
.webp)
.webp)
Meta can't optimize on lost conversions
30% of conversions are lost due to ad blockers, iOS updates, and outdated tracking methods. Without accurate data, you're leaving revenue on the table. It's time to change that.
See how Polar reports additional conversions
Take control of your ad performance with Polar’s first-party data integration. Connect real customer interactions—like page views and purchases—directly to your campaigns.
No guesswork, just smarter spending that drives measurable profits
No guesswork, just smarter spending that drives measurable profits
Without Polar
With Platform CAPIs, you miss the ability to link visits and sales to the users and ads driving your revenue.
With Polar ✨
Seamlessly link every visit and sale to the user and ad that drove the revenue, with data sent directly to your ad manager
Increase EMQ in Under 2 weeks
By delivering accurate insights directly to Meta, you’ll see measurable improvements in EMQ in less than two weeks—ensuring your campaigns are optimized with the right data to drive results
How Ecommerce Leaders Boost Revenue with Polar
wrk21
.svg){kind=small}
By feeding Polar Analytics’ pixel data back into Google with CAPI, we’re finally be able to focus on campaigns that actually drive profit instead of being misled by inflated or unclear data. It’s all about cutting through the noise and putting our budget where it really pays off.
Modular Closets
While I am a huge fan of Polar for their fantastic software, which has streamlined my super-complicated data stack, the new offering for Klaviyo has raised the bar even further with its immediate ROI, in terms of lost revenue recovered.
What Sets Polar's CAPI Apart
Tracking is evolving rapidly, and growth depends on fully understanding and targeting visitor journeys. Polar captures the complete picture, giving you a clear competitive edge.
Your Guide to Set CAPI Up
From Setup to Growth in Five Steps
1
Connect your Shopify Store and install the Polar Pixel.
2
Easily connect Meta and configure your CAPI settings directly in Polar.
3
Start tracking visitors and events automatically. ✨
4
Power smarter campaigns with enriched, real-time data.
5
Watch your revenue grow.
Got Questions? We've Got Answers
How does Polar ensure compliance with data privacy laws?
The Polar Pixel is a Shopify App Pixel so we are complying with Shopify customer privacy settings. We are also taking into account all user’s consent options, such as from a cookie consent bar that records user opt-in and opt-out preferences for data processing. Therefore, we are aware of and fully compliant with GDPR, CAN SPAM and regional regulations.
How are you different from adding native ad tracking scripts?
Native ad tracking scripts are missing at minimum 30% of conversions. Polar’s Pixel tracking method ensures precise and complete customer tracking, unaffected by iOS 14 updates or ad blockers. Our advanced identity resolution capabilities enable us to identify users more effectively and send richer, more accurate data back to ad platforms. Combined with first-party tracking and seamless integration with ad channels, this approach delivers near 100% accuracy, overcoming tracking challenges with ease.
Why is first-party data important?
First-party tracking is crucial because it ensures accurate, privacy-compliant data collection as browsers phase out third-party cookies and privacy regulations tighten. By providing reliable insights and bridging gaps caused by ad platform limitations, it enhances marketing performance and enables better user identification across devices and sessions.
What is the difference between server-side tracking and client-side tracking?
Client-side tracking runs directly on the user’s browser, collecting data in real time through website code. While it allows for instant data transmission, it is often blocked by ad blockers, browser privacy settings, and iOS updates, leading to incomplete tracking.
Server-side tracking, on the other hand, operates on your website’s server, gathering data independently of the user’s browser. This approach avoids most ad blockers and privacy restrictions, providing more reliable data, though it can be slightly more complex to implement.
Do you require setting up with Google Tag Manager?
Google Tag Manager (GTM) is not required for the Polar pixel, as our script is directly loaded through the Shopify extension. Unlike competitors who rely on GTM for server-side tracking, Polar uses an API gateway to collect data and a data pipeline for transformation. Installation is simple and handled through Shopify's App Pixel system, the most secure, reliable, and efficient way to implement pixels on Shopify stores.
Do you offer onboarding assistance?
Yes of course! Your success is our priority, and we’re here to guide you every step of the way. From onboarding to ongoing support, we ensure you unlock Polar’s full potential for measurable growth.