Essential Klaviyo Metrics
A snapshot of your email marketing success, tracking revenue, subscriber behavior, and engagement within the Klaviyo platform.
Klaviyo
Preview of the template
Add target
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c43b3878d4f246b0ca4_Klaviyo%403x.webp)
Unsubscribe Rate (Klaviyo)
1.36%
3%
3%
Was 1.32%
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c43b3878d4f246b0ca4_Klaviyo%403x.webp)
Open Rate (Klaviyo blended)
51%
4.10%
4.10%
Was 49%
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c43b3878d4f246b0ca4_Klaviyo%403x.webp)
Order Rate (Klaviyo Blended)
3.33%
4.10%
4.10%
Was $3.20
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c43b3878d4f246b0ca4_Klaviyo%403x.webp)
Click-through Rate (Klaviyo blended)
2.57%
9.80%
9.80%
Was 2.34%
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c43b3878d4f246b0ca4_Klaviyo%403x.webp)
Average Order Value (Klaviyo Blended)
$141
8.50%
8.50%
Was $130
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c43b3878d4f246b0ca4_Klaviyo%403x.webp)
Revenue per subscriber (Klaviyo Blended)
$33.14
2.90%
2.90%
Was $32.20
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65840c43b3878d4f246b0ca4_Klaviyo%403x.webp)
List Growth Rate (Klaviyo)
12.55%
2%
2%
Was 12.30%
Andrew Jennings![]()
Andrew Jennings
Rok Hladnik![]()
Rok Hladnik
Kaleigh Moore![]()
Kaleigh Moore
Google Analytics![]()
Google Analytics
Moiz Ali![]()
Moiz Ali
Shopify Team![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/64f9f9528ebc0150055c725f_shopify.png)
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/64f9f9528ebc0150055c725f_shopify.png)
Shopify Team
Thomas Kerleguer![]()
Thomas Kerleguer
Taylor Holiday![]()
Taylor Holiday
Chase Dimond![]()
Chase Dimond
Alex Greifeld![]()
Alex Greifeld
Amazon![]()
Amazon
Tiktok![]()
Tiktok
Shopify![]()
Shopify
Improve Conversion![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/64df56c8214dc17b53e3efd2_idea.svg)
Improve Conversion
Klaviyo![]()
Klaviyo
Meta![]()
Meta
Google![]()
Google
Facebook![]()
Facebook
Grow Profit![]()
Grow Profit
Nik Sharma![]()
Nik Sharma
Increase LTV![]()
Increase LTV
Reduce Acquisition Cost![]()
Reduce Acquisition Cost