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Essential Klaviyo Metrics

A snapshot of your email marketing success, tracking revenue, subscriber behavior, and engagement within the Klaviyo platform.
Klaviyo
Klaviyo
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Unsubscribe Rate (Klaviyo)
1.36%
3%
3%
Was 1.32%
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Open Rate (Klaviyo blended)
51%
4.10%
4.10%
Was 49%
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Order Rate (Klaviyo Blended)
3.33%
4.10%
4.10%
Was $3.20
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Click-through Rate (Klaviyo blended)
2.57%
9.80%
9.80%
Was 2.34%
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Average Order Value (Klaviyo Blended)
$141
8.50%
8.50%
Was $130
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Revenue per subscriber (Klaviyo Blended)
$33.14
2.90%
2.90%
Was $32.20
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List Growth Rate (Klaviyo)
12.55%
2%
2%
Was 12.30%

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