Essential Shopify Metrics

Understand your performance and allocate your marketing spend

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Dôen generated $1.8m with Polar in Q4 2024 with AI

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Feature spotlight

A map of the USA with counties coloured according to whether they are exposed to Meta or not. Also a table of results showing counties exposed to Meta had a 4% increase in sales compared to the baseline.

Incrementality testing: run geo-lifts to measure the true impact of a campaign

Solution

Understand your performance and allocate your marketing spend

The most robust views on retention and repeat orders for Shopify stores

Advanced reports on Product Analytics and POS/Staff performance for Shopify

Build sustainable growth with profit-driven marketing calculated at the contribution margin level

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BI Platform

Put your data to work

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Causal Lift Attribution: Measure the incremental impact of marketing spend

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Understand your performance and allocate your marketing spend

The most robust views on retention and repeat orders for Shopify stores

Advanced reports on Product Analytics and POS/Staff performance for Shopify

Build sustainable growth with profit-driven marketing calculated at the contribution margin level

Resources

Top case studies

See how Konges Sløjd uncovered the true cost of Meta ads with Causal Lift

See how Vervaunt used Polar to help a brand scale ad spend to £113,000 in a single day

See how The Email Experience manages 30+ client accounts with Polar Workspaces

Book a demo

AI for Klaviyo

Overview

Case studies

FAQs

CASE STUDIES

Dôen generated $1.8m with Polar in Q4 2024 with AI

Organic Olivia generated $45k in 3 weeks

Commerce Intelligence

Platform

Data Integrations

Custom Analytics

Firsty-party Attribution

AI-Data Analyst

Data Activations

Feature spotlight

Incrementality testing: run geo-lifts to measure the true impact of a campaign

Solution

Understand your performance and allocate your marketing spend

The most robust views on retention and repeat orders for Shopify stores

Advanced reports on Product Analytics and POS/Staff performance for Shopify

Build sustainable growth with profit-driven marketing calculated at the contribution margin level

Platform

Products

Insights

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Turn analytics, alerts, and reporting into business decisions

Incrementality Testing

Validate which marketing efforts actually drive sales

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Capture lost audiences Klaviyo can't track

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Send conversion events to Meta and Google Ads

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Automatically build, test, and optimize campaigns from your Klaviyo library

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1-click integrations for all major platforms

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Moiz Ali's Daily Snapshot

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Essential Shopify Metrics

A comprehensive set of KPIs that cover core areas including sales, customer behavior, inventory management, profitability, and discounts, providing a well-rounded view of overall performance.

Shopify

Grow Profit

Increase LTV

Use this template

Preview of the template

Add target

Net Sales (Shopify)

$4,994,880

4.80%

Was $4,768,300

Add target

AOV (Shopify)

$135

3.80%

Was $130

Add target

New Customers (Shopify)

2,140

Was 2,000

Add target

Repeat Customers (Shopify)

12,795.12

Was 12,303.00

Add target

LTV (Shopify)

$520

Was $500

Add target

Total Orders (Shopify)

12,600.00

Was 12,000.00

Add target

Current Inventory Quantity (Shopify)

6,180

Was 6,000

Add target

Gross Margin (Shopify)

$4,240,000

Was $4,000,000

Add target

Net Profit (Shopify)

$1,100,000

10%

Was $1,000,000

Add target

Total Refunds (Shopify)

$214,000

Was $200,000

Add target

New Discounts (Shopify)

$51,000

Was $50,000

Add target

Repeat Discounts (Shopify)

$30,600

Was $30,000

Other templates

More templates

Moiz Ali is the Founder of Native, which was acquired by Procter & Gamble for $100 Million in November 2017. In addition to his work at Native, today he is an active investor in over 100 startups, and a speaker on stages across the world.

Grow Profit

Moiz Ali

Essential Key Performance Indicators by Thomas Kerleguer

Thomas Kerleguer

Grow Profit

Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

Is retention going up or down? Check these comparisons and then head over to the cohort analysis table to see how things are evolving.

Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings

Grow Profit

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.

All-in-One Scorecard by Rok from Flat Circle Agency

Rok Hladnik

Reduce Acquisition Cost

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Kaleigh Moore

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.