Essential Shopify Metrics
A comprehensive set of KPIs that cover core areas including sales, customer behavior, inventory management, profitability, and discounts, providing a well-rounded view of overall performance.
Shopify
Grow Profit
Increase LTV
Preview of the template
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
Net Sales (Shopify)
$4,994,880
4.80%
4.80%
Was $4,768,300
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
AOV (Shopify)
$135
3.80%
3.80%
Was $130
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
New Customers (Shopify)
2,140
7%
7%
Was 2,000
Add target
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
Repeat Customers (Shopify)
12,795.12
4%
4%
Was 12,303.00
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
LTV (Shopify)
$520
4%
4%
Was $500
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
Total Orders (Shopify)
12,600.00
5%
5%
Was 12,000.00
Add target
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
Current Inventory Quantity (Shopify)
6,180
3%
3%
Was 6,000
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
Gross Margin (Shopify)
$4,240,000
6%
6%
Was $4,000,000
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
Net Profit (Shopify)
$1,100,000
10%
10%
Was $1,000,000
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
Total Refunds (Shopify)
$214,000
7%
7%
Was $200,000
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![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
New Discounts (Shopify)
$51,000
2%
2%
Was $50,000
Add target
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/65832affed6a462723c8d1f1_Shopify.webp)
Repeat Discounts (Shopify)
$30,600
2%
2%
Was $30,000
Andrew Jennings![]()
Andrew Jennings
Rok Hladnik![]()
Rok Hladnik
Kaleigh Moore![]()
Kaleigh Moore
Google Analytics![]()
Google Analytics
Moiz Ali![]()
Moiz Ali
Shopify Team![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/64f9f9528ebc0150055c725f_shopify.png)
![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/64f9f9528ebc0150055c725f_shopify.png)
Shopify Team
Thomas Kerleguer![]()
Thomas Kerleguer
Taylor Holiday![]()
Taylor Holiday
Chase Dimond![]()
Chase Dimond
Alex Greifeld![]()
Alex Greifeld
Amazon![]()
Amazon
Tiktok![]()
Tiktok
Shopify![]()
Shopify
Improve Conversion![](https://cdn.prod.website-files.com/5d41abab8cacf50ad1df67f2/64df56c8214dc17b53e3efd2_idea.svg)
Improve Conversion
Klaviyo![]()
Klaviyo
Meta![]()
Meta
Google![]()
Google
Facebook![]()
Facebook
Grow Profit![]()
Grow Profit
Nik Sharma![]()
Nik Sharma
Increase LTV![]()
Increase LTV
Reduce Acquisition Cost![]()
Reduce Acquisition Cost