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Critical Ecommerce Metrics by Shopify
Shopify's guide covers the essential ecommerce metrics to track, including sales conversion rate, average order value, customer lifetime value, and more, to optimize your online store's performance.
Shopify
Grow Profit
Understanding ecommerce metrics is crucial for the success of your online store. Metrics provide actionable insights into customer behavior, sales performance, and overall business health. In this guide, you'll learn about 15 key performance indicators (KPIs) that every Shopify store owner should be tracking.
How to improve it
- Regular Monitoring: Don't just set your metrics and forget them. Regularly check your Shopify dashboard and any other analytics tools you're using.
- Adaptive Strategies: Use the insights gained from your metrics to adapt your business strategies. For instance, if you notice a high cart abandonment rate, consider streamlining your checkout process.
- Customer Retention: Look at metrics like Customer Lifetime Value and Returning Customer Rate to tailor your customer retention strategies.
- Cost Optimization: Keep an eye on Customer Acquisition Cost and compare it against Customer Lifetime Value to ensure you're not overspending to acquire new customers.
Preview of the template
Add target
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Shopify Conversion Rate (Blended)
2.58%
3.20%
3.20%
Was $2.50
Add target
.png)
Average Order Value (Blended)
$124
3.30%
3.30%
Was $120
Add target
.png)
LTV (Shopify)
$520
4%
4%
Was $500
Add target
.png)
Blended CAC (Blended)
$55
10%
10%
Was $50
Add target
.png)
Repeat Customers % (Shopify)
8%
14.29%
14.29%
Was 7%
Add target
.png)
Current Inventory Quantity (Shopify)
6,180
3%
3%
Was 6,000
Add target

Bounce rate (GA4)
34%
3%
3%
Was 33%
Add target
.png)
Cart Abandonment Rate proxy (Shopify)
65%
0%
0%
Was 65%
Add target

Click-through Rate (Klaviyo blended)
2.57%
9.80%
9.80%
Was 2.34%
Add target
.png)
Repeat Customer Orders (Shopify)
$130.61
2.80%
2.80%
Was $127.00
Andrew Jennings![]()
Andrew Jennings
Rok Hladnik![]()
Rok Hladnik
Kaleigh Moore![]()
Kaleigh Moore
Google Analytics![]()
Google Analytics
Moiz Ali![]()
Moiz Ali
Shopify Team

Shopify Team
Thomas Kerleguer![]()
Thomas Kerleguer
Taylor Holiday![]()
Taylor Holiday
Chase Dimond![]()
Chase Dimond
Alex Greifeld![]()
Alex Greifeld
Amazon![]()
Amazon
Tiktok![]()
Tiktok
Shopify![]()
Shopify
Improve Conversion
Improve Conversion
Klaviyo![]()
Klaviyo
Meta![]()
Meta
Google![]()
Google
Facebook![]()
Facebook
Grow Profit![]()
Grow Profit
Nik Sharma![]()
Nik Sharma
Increase LTV![]()
Increase LTV
Reduce Acquisition Cost![]()
Reduce Acquisition Cost