Essential email marketing metrics by Chase Dimond

A partner at a 7-figure Ecommerce Email Marketing Agency, Chase has driven $150 million in email revenue for clients. Chase’s tweets are pure gold. ✨ Not only will you find your essential email marketing metrics, but also tips on how to improve each of them.
Chase Dimond
Chase Dimond
Grow Profit
Grow Profit
Improve Conversion
Improve Conversion
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Description

For Chase, the world of email marketing is a vast ocean of data and metrics, but it’s not about getting lost in the waves – it’s about knowing which ones to ride. If you were to dive into his recent Twitter thread, you’d quickly gather that for this $100M Email Marketer, it's not about tracking every metric but about focusing on the ones that truly matter. That's the gateway metric. It determines the initial success of your email, hinting at the potency of your subject line and preview text. A strong open rate is a sign you've grabbed attention, but it's only the beginning.

Why they're important

Open rate gauges initial email success, hinting at engaging subject lines. Conversion and click-through rates indicate both interest and action, reflecting effective content and CTAs. Metrics like bounce and unsubscribe rates act as health checks for list quality and content relevance. Meanwhile, revenue per subscriber and average order value reveal the ROI and value of each subscriber in the campaign.

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Preview of the template

Add target
Open Rate (Klaviyo blended)
51%
4.10%
4.10%
Was 49%
Add target
Click-through Rate (Klaviyo blended)
2.57%
9.80%
9.80%
Was 2.34%
Add target
Unsubscribe Rate (Klaviyo)
1.36%
3%
3%
Was 1.32%
Add target
List Growth Rate (Klaviyo)
12.55%
2%
2%
Was 12.30%
Add target
Average Order Value (Klaviyo Blended)
$141
8.50%
8.50%
Was $130
Add target
Revenue per subscriber (Klaviyo Blended)
$33.14
2.90%
2.90%
Was $32.20
Add target
Bounce Rate (Kaviyo)
0.40%
-11%
-11%
Was 0.45%

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