Get expert-curated KPI templates to analyze your data like the pros

Monitor TikTok ad performance - spend, ROAS, CPA & conversions - in one free dashboard template for Shopify & DTC brands.

Track the Meta ads metrics that matter - spend, ROAS, CPA, conversions - in one free dashboard template built for Shopify brands.

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.

Shopify's guide covers the essential ecommerce metrics to track, including sales conversion rate, average order value, customer lifetime value, and more, to optimize your online store's performance.

See how your ads are doing. From costs to clicks and everything in between, we've got a simple yet professional snapshot of your ad performance.

A comprehensive set of KPIs that cover core areas including sales, customer behavior, inventory management, profitability, and discounts, providing a well-rounded view of overall performance.

A snapshot of your email marketing success, tracking revenue, subscriber behavior, and engagement within the Klaviyo platform.

Keep an eye on the bottom line. These metrics all contribute, and it’s good to review them weekly to spot any trends that might start affecting profitability.

Turn visitors into happy customers by fixing leaks in your funnel.

Is retention going up or down? Check these comparisons and then head over to the cohort analysis table to see how things are evolving.