Criteo in Polar: commerce media, blended and attributed.

Criteo spend, clicks, conversions, reach and ROAS, pulled into Polar and stitched to real orders. See your retargeting and commerce media next to Meta, Google, TikTok and Shopify on one blended P&L, with Polar's own click attribution on top of what Criteo reports.

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Connect Criteo See the setup

Criteo → Polar

Everything Criteo reports, next to what actually happened.

Spend, clicks and reach from Criteo, revenue and orders from Shopify, attribution from Polar. One row per campaign, ad set and device, refreshed automatically.

Spend & Delivery

“Where did my Criteo budget actually go?”

Cost, clicks, CPC, CPM and reach down to the campaign and ad set, refreshed on every sync.

cost / clicks / CPC by campaign

ROAS & Revenue

“Is Criteo's ROAS real, or over-reported?”

Criteo over-credits itself: it targets people already shopping and can't see your other channels. Polar shows Criteo-reported value next to first-party, de-duplicated, click-attributed revenue.

Criteo ROAS vs Polar ROAS

Attribution Windows

“How much is view-through and long-window?”

Criteo reports Conversion Value on a 1-day post-view and 30-day post-click window. Polar separates click reality from the generous windows so blended ROAS is honest.

1d PV vs 30d PC, separated

Retargeting Reality

“Am I paying to reach my own shoppers?”

Commerce media leans on retargeting. Polar shows how much Criteo revenue comes from returning customers you would likely have kept anyway.

new vs returning revenue

Campaigns & Devices

“Which campaigns and devices actually convert?”

Break cost, conversions and cost per conversion down by campaign, ad set, device and delivery status.

cost per conversion by device

Blended Context

“What is Criteo worth next to everything else?”

Criteo sits in the same blended view as Meta, Google, TikTok, email and organic, on Net Sales, MER and true CAC.

Criteo share of blended spend

Setup Guide

How to Connect Criteo to Polar.

A Polar account with Shopify connected, an Admin or Connector role in Polar, and a Criteo Client ID and Secret from the Criteo Developer Portal. Polar backfills your history automatically.

01 · What you need

A Polar account with Shopify

Criteo plugs in next to your store data so spend meets revenue automatically.

Connect your data →

Criteo API credentials

You need an Admin or Connector role in Polar, plus a Client ID and Secret created in the Criteo Developer Portal with Marketing Solutions and read access. Your account must have active campaign data.

Criteo Developer Portal →

One consent authorization

A single approval from a consent URL in the Developer Portal, where you pick which Criteo portfolios Polar can read. No pixel changes, no CSV exports.

02 · Connect it, the easy way

Create your Criteo API credentials ~2 min

Developer Portal, Marketing Solutions, read access.

In the Criteo Developer Portal, create a new app, choose Client Credentials authentication and Marketing Solutions as the service, set permissions to read access, then generate a key. This downloads a file with your Client ID and Client Secret.

Open the Criteo Developer Portal

Add Criteo in Polar and authorize ~2 min

Paste credentials, approve your portfolios.

Create a consent URL in the Developer Portal, open it, select which Criteo portfolios to grant access to, and approve. An account admin can complete this step if needed.

In Polar, open Connectors, select Criteo, paste your Client ID and Secret, and click Connect.

Best practice: match the currency and report timezone in Polar to your Criteo account so daily metrics line up.

See it in your reports the payoff

Spend meets revenue, blended.

Initial syncing takes about 24 hours, then Polar backfills your history and keeps syncing. Criteo flows into blended ROAS, MER, true CAC and your P&L, and into every Ask Polar answer, next to Meta, Google and the rest.

Side by side

Criteo reports Criteo. Your budget lives across every channel.

Criteo grades its own homework: the numbers count the conversions it can claim, before deduplication, and it cannot see what the other platforms, email or your store contributed. Polar reads Criteo next to every other channel on one P&L.

Criteo on its ownon its own

Criteo with Polarblended

ROAS is Criteo's own number, counted before deduplication.

Blended ROAS and MER after platform overclaiming is removed.

Spend sits in its own dashboard, apart from the rest of the budget.

Criteo spend blended into CAC, MER and contribution margin.

No view of what the click was worth once costs are taken out.

Revenue read on real cost, so the channel is judged on margin.

Nothing reconciles against the orders in your store.

Every dollar reconciled against Shopify orders and net profit.

Featured Use Case

The at-risk Criteo report that runs itself.

Every morning, a rule or an agent reviews yesterday's Criteo delivery on Polar's attributed numbers and hands your team the pause, scale and watch calls, before anyone opens Criteo Management Center.

Daily at-risk Criteo campaigns● 7:00am, every day

Campaign

Spend

ROAS

Call

Web retargeting

$1,180

0.9x

Pause

Commerce Grid

$740

4.1x

Scale

Prospecting – Display

$520

1.8x

Watch

Written by an AI agent every morning, on Polar's attributed numbers.

Scheduled automation

No AI needed

Use Polar Automations to run a rule every morning: flag any Criteo campaign below your ROAS floor after a spend threshold, and send it to Slack or email.

AI agent

Dynamic

Give an agent the Polar MCP. Ask it to review yesterday's Criteo delivery, rank at-risk campaigns, and draft the pause / scale / watch call with the reasoning.