Google Analytics in Polar: sessions in, traffic quality out.
Connect Google Analytics and sessions, source and medium, and on-site behaviour flow into Polar. Polar blends it with Shopify orders and Pixel journeys and hands back sessions, CVR and transaction revenue by source in the Blended Overview, with Google Analytics' numbers labelled right next to Polar's first-party attribution, so you know which to trust.
/Setup Guide
How to Connect Google Analytics to Polar.
01 · What you need
A Polar account with Shopify
A Polar account with Shopify connected. This connector plugs in right next to your stack.
Connect your data →A Google Analytics property
Access to the Google Analytics property you want to link, and one Google authorization with the account that has access.
Open Google Analytics →The Polar Pixel
Polar's own first-party Pixel runs alongside Google Analytics, so you can compare Google Analytics' numbers to first-party attribution.
02 · Connect Google Analytics
1
Connect Google Analytics ~2 min
One Google authorization.
Add Google Analytics and sign in with the Google account that has access to the property. Polar backfills, and sessions, source and medium, and on-site behaviour start flowing in.
2
Blended with your store automatic
Sessions meet orders.
Polar blends Google Analytics with Shopify orders and Pixel journeys and returns sessions, CVR and transaction revenue by source in the Blended Overview.
3
Compare the sources the payoff
Know which to trust.
Google Analytics' numbers are labelled next to Polar's first-party attribution, so when they disagree you can see it, understand why, and decide which one to act on.
Side by side
Google Analytics gives you Google Analytics' attribution. Polar gives you first-party truth.
Google Analytics reports traffic on its own model, and it cannot reconcile against your real orders or your first-party attribution. So when the numbers disagree, you are left guessing which to believe. Polar puts them side by side and blends both with your store.
Google Analytics on its ownon its own
+Google Analytics with Polarblended
Traffic reported on Google Analytics' model, apart from your orders.
Sessions and revenue by source, blended with Shopify orders.
Attribution you can't reconcile against first-party data.
Google Analytics labelled next to Polar's first-party attribution.
No easy blend with Shopify, Meta, Google or email.
One Blended Overview across traffic and every channel.
When numbers disagree, no way to see why.
The gap between Google Analytics and first-party is visible, so you decide with eyes open.
The Gap
The Google Analytics connector is only half of it.
Once your Google Analytics sessions and traffic are clean and attributed inside Polar, you can use them wherever you already work. Ask Polar in plain language, pull them live through the Polar MCP, or schedule a snapshot into the report your team reads every morning.
Google Analytics
sessions, source, behaviour
Polar
traffic quality, blended